South Asia Retail Shopping Malls - Are We Getting to Meet Customers Right? Webinar

Unlocking the Power of Customer Connections

Overview

In today’s competitive retail landscape , many shopping malls adopt a generalist approach , aiming to attract a broad audience . However, this strategy often falls short in capturing the attention of a more focused and profitable customer base. This webinar takes an interdisciplinary approach to explore how malls can refine their strategies to target the right customers , ensuring sustained success and relevance . We’ll delve into the principles of mall catchment and customer segmentation , examining how a well-managed mall in India can not only attract but also retain a loyal customer base. Attendees will gain insights into creating a strategic leasing plan that aligns with their mall’s unique market positioning , helping to make informed decisions that keep their customers engaged , loyal, and returning time and again. This session offers a practical look at how to fine-tune your approach to embrace the most effective and impactful retail strategies.

Learning outcome

• Understand Catchment Areas: Gain a clear understanding of what a catchment area is and its significance in the context of shopping malls
• Master Customer Segmentation: Learn how to effectively segment catchment customers to target the right audience, enhancing customer engagement and retention
• Evaluate the LSM System: Explore the applicability and effectiveness of the Lifestyle Segmentation Model (LSM) in the Indian retail context , and assess whether it is the right tool for your mall
• Develop a Strategic Leasing Plan (SLP): Discover the key components of an effective Strategic Leasing Plan, and how to implement it to optimize tenant mix and drive mall performance