Sales and Negotiation

This course help you develop and expand on the essential skills that a salesperson must develop and learn in order to succeed in this profession and increasingly challenging environment.

There are basic principles and concepts to selling that can help you understand the buyer more, learn different ways to approach sales, and make the process effective and rewarding for both buyer and seller.  In this course, you will learn the skills that professional salespeople must master to excel in today's market.

In the course, you will be learning:

• Conduct a commercial negotiation
• Creating a Win-Win sales approach
• The art of persuading through listening
• Convincing customers with a winning offer
• Prepare for a win-win negotiation
• Keys to BtoB sales cycle

• Understand the buyer's deepest needs
• Integrate emotional factors at each step of the cycle
• Identify the attitude needed for each step in the sales approach
• Adopt a listening-based approach and the associated techniques during negotiation
• Adapting and structuring your offer and your arguments to cement your credibility