Tech Partner Programme

Overcoming Barriers to Technology Adoption in Real Estate: Challenges and Opportunities

26 February 2025

In this video, Aaliyah Pollock from RICS interviews Pratheek Deviprasad from Appricing, exploring the challenges and opportunities surrounding technology adoption in the real estate industry. They discuss how fragmentation, legal complexities, and varying stakeholder interests slow down innovation. Pratheek shares insights on how AI, automation, and digital tools can streamline operations, enhance customer experience, and improve decision-making. They also delve into emerging trends, such as modular construction and sustainable building technology, as well as strategies for driving digital transformation across the industry.

More information regarding the Tech Partner Programme and our partner Appricing can be found at www.rics.org/techpartner.

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