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World Built Environment Forum

Urbanisation is placing a severe strain on agricultural supply chains. According to the European Environmental Agency, expansion of the urban fringe has led to a significant and continuing decline in farmland area since the mid-1980’s. Across the world, but particularly in developing markets, this sprawl has resulted in the loss of entire rural communities.

Largescale inward human migration to urban areas continues unabated around the world as we move towards the midpoint of the urban century. This has, if not necessarily caused, then at least coincided with a marked uptick in the distance produce tends to travel from farm-to-fork. One oft-cited study conducted by Iowa State University found that the average lettuce travels over 2000 miles to make it on to the American plate. The length and complexity of food supply chains has grown enormously. As a result, so too has their vulnerability.

Allison Kopf

Allison Kopf, CEO, Artemis

Does nearer always equal greener?

As part of Sustainable Development Goal 13 on Climate Action, the UN has advocated for a shift towards greater consumption of locally sourced foodstuffs. Nonetheless, the seemingly simple calculus that nearer equals greener is dubious. Data has repeatedly shown that mechanised cultivation methods common in the global north are more environmentally damaging than long distance haulage from markets using less carbon intensive practices. According to one former UK Government Minister for Trade and Development, driving 6.5 miles to buy British grown green beans will likely result in a larger overall carbon footprint than flying them to your door from Kenya.

An increasingly climate conscious public now trains a watchful eye on farmers. Issues such as soil depletion, tree and hedgerow conservation and biodiversity have risen, and continue to rise, up the hierarchy of consumer concerns. The global market for organic food and beverages is expected to reach a value of US$ 330 billion by 2022, a doubling in size since 2016. But organic farming requires more land per yield, which brings us full circle to the diminishment of rural space eventuated by urbanisation.

The evolution of human needs

These concerns unravel against a backdrop of heightened food demand. The global population is growing, not just in number, but in stature. Our taller, heavier and more numerous descendants will collectively possess a voracious appetite; by 2100 global food production will need to increase by 80% to feed them. For farmers, these demands add to a livelihood already fraught with risk.

“Our food system does a really good job of moving quantities of calories long distances because that’s what we’ve optimised for. We didn’t optimise for sustainability, or high-quality calories, or a number of other things that we’re now starting to pay attention to societally. That’s okay, because we, as innovators, look for problems in the industry, and we build supply chains that work to solve those problems.”

“Our food system does a really good job of moving quantities of calories long distances because that’s what we’ve optimised for. What we didn’t optimise for was sustainability. ”

Allison Kopf, Founder and CEO

Artemis

Those are the words of Allison Kopf, CEO and Founder of Artemis, one of a growing batch of data led companies that collectively form the booming AgTech sector. Forbes has estimated the market potential of AgTech at US$ 3 trillion. And when Ms Kopf speaks of her ambitions for Artemis, she could easily be speaking for the sector as a whole: “We’re focused on how we use technology to create a world that sustains itself – and we mean that not just in terms of environmental sustainability, but also profitability and supply. What we’re focused on is how we can use software as the underlying architecture that enables farmers to be more successful and to improve operations, but also make things like food safety and traceability exponentially easier.

Rooting out issues and increasing efficiency

Where previously, farmers might have judged the success of production processes on a field-by-field or crop-by-crop basis, AgTech allows for the identification of individual plants, from seed to shopping trolley. The benefits of this are manifold, for producer, retailer and consumer alike. At the farm gate, data led process optimisation can drive up crop yields, and drive down water waste, carbon outputs and contamination incidents. Further downstream, if contamination does occur, offending stocks can be accurately identified and swiftly recalled, minimising public health incidents and saving on waste. For consumers, product provenance is provable. 

All of this forms part of a larger whole. Farmers are seemingly pulled in two different directions: to provide food for the growing global population, and to reduce the stresses on an exhausted planet. As Kopf notes: “Farmers deeply care about the environment – you won’t ever meet a farmer who doesn’t. It’s a passion for everyone in our space. But the first challenge is staying in business: it’s one of the hardest industries in which to make money. There’s also a lot of misinformation in the market around agriculture as a whole. There are a lot of sustainability initiatives that are happening, that nobody talks about – and a lot that aren’t happening that lots of people talk about! What’s key for me is how to tell the farmers’ story better.”

How disruption will help

Oftentimes, disruptive technology is portrayed as a threat to traditional industries; a paradigm-busting vanguard assault on all but the most versatile players. Leaving aside whether such a view fairly represents the promise of digital transformation, it’s near impossible to conceive of a world in which food has become obsolescent. Disruption is, or at least should be, the farmer’s friend.

Says Kopf: “There’s no one, single, end-all, be-all solution for more sustainable, more energy efficient and more profitable farming. But there are solutions across different sectors that will be incredibly valuable, if we can come together.”   

It’s easy to fear that the defining megatrends of our age can only exacerbate the perennial hardships of a life and livelihood in agriculture. The truth may be somewhat different: the world’s oldest industry might just stand to gain more than any other from the new industrial revolution.